Grow The Core: How To Focus On Your Core Business For Brand Success

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Grow the Core stands conventional wisdom about business growthon its head and provides a proven formula for growing your businessin recessionary times.These days, it′s a common belief among business leadersacross industry sectors that the best way to grow their businessesis to expand into new markets. In reality, virtually all top–performing companies achieve superior resultsthrough a leading posi...

Hardcover: 254 pages
Publisher: Wiley; 1 edition (February 25, 2013)
Language: English
ISBN-10: 1118484711
ISBN-13: 978-1118484715
Product Dimensions: 6.5 x 1 x 9.5 inches
Amazon Rank: 1882252
Format: PDF ePub fb2 TXT fb2 ebook

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Taylor does a nice job covering a large amount of basic marketing strategy in a clear and concise manner. The campaign examples do focus primarily on brands from the UK as Taylor obviously has the most experience working in this market. The book does...

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ir core business. Unfortunately,there′s very little in the way of practical advice on how todo this. Grow the Core shows you how tofocus on your core businessfor brand success, with a program of eight workouts road-tested bythe author's consultancy, the brandgym.The book provides inspiration, practical advice and proven toolsfor building and strengthening your core business. It is packedwith case studies from brandgym clients, including Mars, FrieslandCampina, SAB Miller and Danone. The book features exclusivebrandgym research, in addition to front–line experience onover one hundred brand coaching projects.